Review: Benefit Roller Lash

Benefit Roller Lash

I was so excited when I found out that Elle's March issue came with a travel size of Benefits new mascara. It is called Roller Lash because it is a 'super-curling & lifting mascara'. It gives you curled lashes like rollers in your hair. The facts are: 

97% said it visibly lifts lashes*

87% said it gives long-lasting curl*

94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks.

The packaging of the full size is slightly different. The lid isn't like a rose gold like the travel size. I was king of disappointed about that as I think the tube looks sleek and everyone loves a bit of rose gold. However the full size tube is typical benefit, cute and girly. They love doing unique designs with their packaging. They always come up with unique ideas, like a mascara that acts like a roller for you lashes. Genius idea. 

The wand itself is interesting. It is the same material as the They're Real mascara wand, a plastic bristle. However, it's curved and without the ball on the end. I personally found the They're Real wand too much and it always left my eye makeup looking messy with blobs of mascara on my eyelids. That could just be me being clumsy though. I also wasn't a huge fan of the formula. Anyway, enough of that one. I'm hear to talk about Roller Lash. The facts on the wand:

Hook'n'Roll brush patent-bending hook design & position catches, lifts and curls.

Here is a (rather sleepy eyed) photo of my eyes. Please excuse the state of my eyebrows too!

On the left side I have one coat of the Roller Lash mascara, on the right I have nothing. 

As you can see, it really lengthened and lifted my lashes. It definitely opened my eye. I am a huge fan of lengthening mascaras so therefore I am a huge fan of this. It is definitely build able, although there I forgot to do a photo with another coat on.

This final photo shows both of my eyes with mascara again. Still looking sleepy but it was early and I had just woken up.

I love this mascara and it definitely does what it says on the box. I always look forward to new Benefit products so I literally dived on this one. Mascaras are my weakness. 

Another thing to mention. Even though this didn't flake or smudge it was so easy to take off at the end of the day. This is definitely a bonus.

I really enjoyed doing this review.

XOXO